The Marketing Specialist
MODERN MARKETING
FOR NZ BUSINESSES
TESTIMONIALS
"James is great to work with, he explains his recommendations well at both tactical and strategic levels, and is working with us to achieve our goals.We absolutely recommend James and his company Xennial to anyone wanting advice on marketing, and support in moving their company forward."
ALISON TURNER / NAUTECH ELECTRONICS
“James is awesome! It's like he works inside our company. He holds us to plan, mentors our internal talent, delegates some tasks and completes others, all the while opening our eyes to possibilities. He has brought real strength and clarity to Venerdi's marketing and continues to build our competency along the way.”
TIM GRAINGER / VENERDI
“I have worked with James for many years. He offers wise guidance drawn from an exceptional depth of thinking and insight. He is pragmatic and professional and adds tremendous value.”
DR RODGER SPILLER / MONEY MATTERS
MARKETING CONSULTANT, AUCKLAND, NZ
Welcome to Xennial, an Auckland-based marketing consultancy dedicated to supporting businesses with the planning and implementation of professional marketing strategies and communications.
When you work with an experienced and highly skilled Marketing Consultant you'll receive guidance and support across the breadth of marketing activities including marketing planning, digital marketing, brand identity, website design, search engine optimisation, advertising, social media marketing and more. See What I Do for a full list of areas I can provide marketing support in.
I understand that each business is unique, so I’ll work with you to find an approach to marketing that’s relevant to your needs and fits around you. In most instances I'm able to tailor a level of support that meets both your objectives and your budget.
James Smith
Director & Marketing Consultant
AREAS OF SERVICE
STRATEGY AND PLANNING
A senior marketing head can chart an optimised course for your business or a key aspect of it based on what's going to work specifically for you. I'm experienced and skilled in developing marketing plans, brand positioning, social media strategy and advertising campaign strategies.
EXECUTION AND DELIVERY
Xennial has all of the firepower you need to confidently go to market with a strong brand. Working in conjunction with my trusted marketing services providers that I have personally hand-picked, I can help you take your marketing activations to a whole new level.
MARKETING CONSULTANCY
Whether you already have some resource that needs a bit of extra support, or you need someone to take control of your firm's marketing - working with Xennial allows you to have senior professional marketing heads working on your business, without the large overhead.
MARKETING REVIEWS & AUDITS
Businesses can fall into a rut with their marketing where they keep doing the same things they’ve always done. Get a fresh perspective on your marketing from an expert in the field to provide the clarity you need to make confident decisions on how to grow your business further.
CLIENTS
WORKING WITH A MARKETING CONSULTANT
Think of me as your VMO or Virtual Marketing Officer, in charge of making sure your marketing is working well for your business.
I work directly with business owners, managers and/or other staff members depending on the delegation of roles and responsibilities within the company. I help businesses from a wide range of industries in different ways, although they all have one thing in common – they’re struggling with one or more aspects of their marketing.