Xennial was created for New Zealand business owners and managers who want to elevate their approach to marketing and communications in a viable way.


Recognising that most kiwi companies simply can’t afford to employ a Marketing Manager, I started Xennial to bridge that gap, providing growing companies with access to a Senior Marketing Head, without the extra headcount.  


As your Virtual Marketing Officer or VMO, I direct your company’s marketing strategy and tactical activations to ensure what you’re doing makes sense and lines up to your firm’s overall business goals. Working with me, you’ll have affordable expert marketing support at hand to guide and assist you and ensure your business reaches its full marketing potential.


James Smith is the Founder and Director of Xennial, an Auckland-based Marketing Consultancy which offers outsourced marketing and communications services to New Zealand businesses.


James is a graduate of the Otago University School of Business, where he co-majored in Business Management and Marketing. Upon graduating James commenced his corporate marketing career, working for a number of high profile companies across varying sectors in New Zealand and abroad. During his career he held positions at Fairfax Media, The Royal Bank of Scotland, Mercury Energy and Panasonic.


Prior to founding Xennial, James successfully ran his own marketing franchise for 6 years.

He is the Facilitator for the Greater East Tamaki Business Association's Business Owner's Forum - an educational and informative panel-based forum for owner-managers looking to improve their business operations.


James is particularly passionate about helping New Zealand businesses that are competing globally through innovation and having a positive impact on the country’s overall GDP.


Xennial is also made up of a hand-picked group of specialist service providers who support clients with projects on an as-needed basis. We can provide creativity and expertise across a range of services including graphic design, video production, web design/development, copywriting, photography and more.


With a wide network of resources available, pre-vetted for quality and service, you can be sure that Xennial will have what you need to get your project to the finish line. Take advantage of our talented team and let Xennial take your marketing communications to a whole new level.



My approach to working with clients is both personable and 100% needs-based. As an independent, multi-disciplinary marketer, I will only ever recommend strategies and actions that are right for your business and geared towards success.
As well as being your marketing consultant, I have an established network of trusted, specialist marketing services providers and can provide quotations for any design, development or advertising work when required. These Xennial partners have been hand-picked by me based on the high quality of work they do and the value they consistently add to projects.

More on What I Do.