A blog about marketing for businesses in NZ

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Jun 12
5 min

Reassessing your marketing strategy using the Ansoff Matrix

During my 8+ years in consultancy, I’ve noticed amongst businesspeople that the concept of marketing is often misunderstood to be limited...

James Smith

Apr 14
3 min

Digital technology is the key to keeping your business moving

As we approach our fourth week of Lockdown in New Zealand, the need for businesses to continue to innovate and utilise modern digital tec...

James Smith

Sep 30, 2019
3 min

Why marketing is too hard for kiwi businesses

Marketing your business in godzone shouldn't feel as hard as it does. It can seem expensive. It can seem daunting. It can seem like there...

James Smith

Jul 22, 2019
2 min

How to make the most of Facebook Ad targeting

As it stands today, Facebook Ads are the second most used form of online advertising after Google Adwords. Although not every ad is guara...

Melissa Harris

Mar 25, 2019
2 min

Understanding your marketing performance

5 tips to get started... Gaining clarity on the performance of your marketing activities is invaluable, to identify what 'is' and 'isn't'...

James Smith

Mar 20, 2019
3 min

What type of video works best?

Video is top of mind at Xennial lately, with three separate clients currently working with us on producing video content for their online...

James Smith

Mar 20, 2019
6 min

8 Things you definitely don't want in your marketing consultant

Do you need to supercharge your business’s marketing without adding any extra headcount? In today’s world, more and more companies are ex...

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