The Marketing Specialist

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    Finding new customers during a pandemic is about ensuring they can find you
    James Smith
    • Oct 6, 2020
    • 3 min

    Finding new customers during a pandemic is about ensuring they can find you

    With the cancellation of industry trade shows, expos and events due to COVID-19, many business owners have lost vital networking...
    Reassessing your marketing strategy using the Ansoff Matrix
    James Smith
    • Jun 12, 2020
    • 5 min

    Reassessing your marketing strategy using the Ansoff Matrix

    During my 8+ years in consultancy, I’ve noticed amongst businesspeople that the concept of marketing is often misunderstood to be limited...
    Digital technology is the key to keeping your business moving
    James Smith
    • Apr 14, 2020
    • 3 min

    Digital technology is the key to keeping your business moving

    As we approach our fourth week of Lockdown in New Zealand, the need for businesses to continue to innovate and utilise modern digital...
    Why marketing is too hard for kiwi businesses
    James Smith
    • Sep 30, 2019
    • 3 min

    Why marketing is too hard for kiwi businesses

    Understanding your marketing performance
    Melissa Harris
    • Mar 25, 2019
    • 2 min

    Understanding your marketing performance

    5 tips to get started... Gaining clarity on the performance of your marketing activities is invaluable, to identify what 'is' and 'isn't'...
    8 Things you definitely don't want in your marketing consultant
    James Smith
    • Mar 20, 2019
    • 6 min

    8 Things you definitely don't want in your marketing consultant

    Do you need to supercharge your business’s marketing without adding any extra headcount? In today’s world, more and more companies are...

    CONTACT ME

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    James Smith

    Director & Marketing Consultant

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    james@xennial.co.nz 

    P: 09 212 6856

    M: 021 360 361

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