WHAT I DO
I started Xennial to meet a common issue for New Zealand businesses – a lack of resources and knowledge to drive their marketing forward skilfully.
The companies I tend to work with may have never had a dedicated marketing resource solely focused on this aspect of the business. Either the business owner themselves are responsible for it or they have given it ‘part-time’ to someone in the company who tries to juggle it along with the actual job they were employed to do (not marketing).
Sometimes businesses just find themselves with ‘gaps’ in their marketing resource or expertise around a specific aspect. Or perhaps they have a special project in the works that will require an additional senior marketing head for a period of time.
Xennial can provide marketing consultancy for:
SME’s who need a dedicated marketing resource
Larger firms who require extra marketing support for their existing teams
Companies who have special projects to resource
If you’re interested in finding out more, I’m always happy to have a no-obligation discussion around your current marketing support needs. I have a ‘what’s best for you’ approach, which means I will only suggest options that I think will clearly benefit your company and align with what you are wanting to achieve.
Most New Zealand companies can’t justify the cost of employing a Marketing Manager or even an Intermediate-level Marketer, so it often falls on a Sales Manager or Business owner to put the marketing hat on (along with a number of other hats they’re constantly swapping out).
Unfortunately, they rarely have the skills or experience to make the marketing succeed. A ‘make-do’ approach is often employed because it appears to be the only one that’s financially viable.
An outsourced marketing support option allows you to have a senior professional marketing head working on your business, without the large overhead of an additional staff headcount.