Despite universal acceptance that it’s always better to develop a plan with some sound strategies behind it before heading into any marketing tactics, many managers lack either the time or specific marketing knowledge (or both!) to do this crucial work.

The upshot is that businesses can waste effort, time and money on marketing tactics that were never going to achieve what was needed because they weren’t aligned with the right strategy.

With decades of marketing strategy and planning experience, I can work with you to do any foundation planning and ensure that tactical work has the highest chance of achieving what we have defined success to look like.

Using proven planning methodologies, I can provide strategy and planning for:

  • Marketing plans

  • Brand positioning

  • Social media strategy

  • Advertising campaign strategy

  • Any marketing-related projects



Often when people think of marketing, they think of advertising and promotion and not much else. The truth is that marketing as a professional discipline, the kind that I learned at University, incorporates seven different P’s (it used to be four until it was updated) which look at the following in detail:

  1. Product

  2. Price

  3. Promotion

  4. Place

  5. Packaging

  6. Positioning

  7. People

Strategic marketing is a method through which an organisation differentiates itself from its competition by focusing on its strengths to provide better service and value to its customers.


In a nutshell, the goal of strategic marketing is to make the most of an organisation’s positive differentiation over its competition through the consumers’ perspective.

Read this blog post I wrote on Reassessing your Marketing Strategy using the Ansoff Matrix.


The implementation of strategic marketing involves three questions, which include:

  • Where to compete;

  • How to compete;

  • When to compete.


Having studied marketing and with a corporate marketing career background, I inherently understand the value of having a winning strategy and know from first-hand experience that having a clear plan works!

Speak with me for a no-obligation chat about how I can chart an optimised course for your business or a key aspect of it.

James Smith

Director & Marketing Consultant


P: 09 212 6856

M: 021 360 361

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